For those of you, like me, who spend a good deal of time learning and implementing SEO techniques, the time might be coming when you can focus on other things. The evidence is mounting that SEO is something that may not be required for too much longer.
To qualify that – “too much longer” might still be years, but it might be months. Let’s face it, if Google et al could eradicate the need for it then it makes sense. The mere name “Search Engine Optimisation” goes against what search engines want to achieve and that is a set of search results that gives the user what they want based on the information on the site.