One thing I don’t get about Google is their reliance on inbound links in the algorithms to affect rankings. I mean, back in the 90’s when the web was less commercial and people linked because the links were useful, fair enough. But today, it’s all about commerce, traffic, money…and linking is easily gamed. Consequently every forum, blog, directory and contributions page on the web is bombarded by useless morons trying to get their crappy little sites to the top of Google.
Google, whether knowingly or not, is responsible for so much web spam because of an antiquated algorithm that is trying to fill the gap before the algo gets intelligent enough to read a page and determine if it deserves to be ranked on the merits of it’s content.
Content is King! That’s the cry you hear all over the SEO forums, and God willing, that will be the future. But for now, it’s who can spam the most successfully gets the rewards. Poor show IMO. And surprising to me that Google don’t do away with the whole link-juice crap.